tv joj

TV JOJ

We help you overcome your business challenges with meaningful solutions.

Industry: Broadcasting/Entertainment

Problem

How to increase the views of a new TV series to a new audience.

Challenge

Target audience relatively young with a tendency to prefer digital to TV. Main issue: how to shift this audience from the digital environment to a more traditional channel, such as TV.

Solution

We built an interactive chatbot that reached our audience in decisive moments, e.g. commercial break, prior the episode is aired, etc.

Result

We were able to engage with users, collect and connect viewers’ data and preferences based on chatbot interactions, which resulted in a clear and specific audience communication strategy.

NN Marsann

Broadcasting/Entertainment Read more

Cisco

IT Read more

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